Snooki got some humorous attention this week when, while discussing her latest book, someone mentioned Harry Potter author J.K. Rowling, and she said she’d never heard of her.  This probably comes as no surprise, since the Jersey Shore sweetheart isn’t exactly known as being the intellectual type — but in her new advertisement for a signature fragrance that will be making its debut later this month, she insists she is not stupid.

“People tend to think I’m dumb, and sometimes I play dumb on TV, but I’m really very smart.  I know exactly what I’m doing.” she said.  This seems to be true, at least when it comes to self marketing.  The recent rash of actresses coming out with designer perfumes may not be the most creative or innovative way to capitalize on celebrity, but it certainly does pay well. Probably much better than celebrity home security.  Maybe Snooki’s a lot smarter than she seems, after all.